Inspire Education Group (IEG), which consists of Stamford College and Peterborough College, is thrilled to announce its active involvement in a nationwide campaign initiated by the College Marketing Network (CMN). This campaign aims to combat the decline in adult participation in education, specifically focusing on part-time courses. Through a strategic partnership with over 20 member colleges across the United Kingdom, including IEG, CMN is leading an effort to reignite interest in adult learning.
With the challenge of meeting recruitment targets, IEG and other college marketing teams have united to maximise the impact of their investments through collaborative innovation. By working together, we emphasise the value of education and the importance of creating a supportive and accessible learning environment for adults from all backgrounds.
Running throughout August and September, this joint campaign represents a dedicated effort to reverse the trend of declining adult education participation. Through collaboration, this initiative combines the creative expertise of media agency Forward and Thinking Limited with the visual storytelling prowess of Media Partnership Ltd.
IEG takes pride in contributing to this national campaign, which stands out due to its comprehensive scope and engagement of colleges across various regions of the UK. This partnership signifies a significant milestone, with CMN at the forefront of pioneering a unified approach to promoting adult education on a nationwide scale.
As part of this innovative campaign, IEG is making use of the “Upskill Reskill” platform. This tool allows adults to assess their skills, explore potential career paths aligned with their passions and ambitions. “Upskill Reskill” not only identifies new career opportunities but also provides pathways for refining and expanding existing skill sets, ultimately enhancing career prospects in chosen fields.
“We are proud to lead this ground-breaking national campaign in partnership with IEG, media agency Forward and Thinking Limited, and Media Partnership Ltd,” commented Emma Wilde, Executive Director at The College Marketing Network. “Our collective efforts are geared not only towards addressing the decline in adult education but also inspiring a renewed enthusiasm for learning among adults across the UK.”
IEG’s participation ensures that this campaign will span various communication channels, including television broadcasts, social media engagement, print media, and a digital presence. This diverse approach aims to reach a wide audience, highlighting the transformative power of adult education.
As the campaign unfolds, IEG is confident that this collaborative initiative will spark positive change, motivating individuals throughout the UK to embark on educational journeys that unlock their potential and reshape their futures.